Boston, MA (June 3, 2016) – Positive lifestyle brand Life is Good® announced today the launch of its Heroes of Optimism campaign to celebrate optimists who have inspired others and made a difference in their world. Every story shared will help raise funds to support childcare professionals working with the highest needs children nationwide. Stories will be collected and shared at lifeisgood.com and across social channels to #GROWtheGood.
Now through August 3rd, 2016, fans can share their Hero of Optimism story at www.lifeisgood.com/heroes, on Instagram using #GROWtheGood or via email at firstname.lastname@example.org. For every entry received, Life is Good will donate $1 to support childcare professionals who are everyday Heroes of Optimism for kids in need (The $1 donation program to support childcare professionals runs through the earlier of August 3rd, 2016 or $25,000 in donations committed.)
Life is Good was co-founded over 20 years ago by brothers Bert and John Jacobs, who were inspired by their mom, the first powerful optimist in their lives. While the brothers struggled during the early years selling t-shirts from their van, they were motivated by the inspiring letters they received from people fighting to overcome life’s biggest challenges with the power of optimism.
“For over two decades, we have been receiving passionate letters from people touched by the brand during their most challenging times,” said Life is Good co-founder Bert Jacobs. “We recently started sharing these stories with our community and were moved by the impact they had on people’s lives. That’s why today we are launching a platform where anyone can share stories of optimism and inspire others to focus on the good.”
As part of Life is Good’s expedition to uncover the great stories of optimism everywhere, they will be visiting iconic American destinations. Along the way the team will connect with partners including Lady Gaga’s Born this Way Foundation, which recently launched the most recent version of its Born Brave Survey, CorePower Yoga Boston, Watermark Conferences for Women, Boys & Girls Clubs of Boston, ALEX AND ANI, MyGym and several others. To follow the journey, connect with Life is Good on Facebook, @lifeisgoodco on Instagram, and @lifeisgood on Twitter.
For more information visit: www.lifeisgood.com/heroes
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its annual net profits to help kids in need. To date, the company has donated over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit lifeisgood.com for more details and follow Life is Good on Twitter, Facebook and Instagram.
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation’s Playmaker program partners with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child’s development. For more information, please visit: