Beau & Belle Littles Partners with Lauren Holiday to Create Limited-Edition Print
LOVELAND, Colo. (June 7, 2017)—Beau & Belle Littles has partnered with two-time Olympic gold medalist and FIFA Women’s World Cup champion, Lauren (Cheney) Holiday, to create its first ever limited-edition swim diaper print. Founders of Beau & Belle Littles, Paul and Rachelle Baron, will donate 100 percent of the profits made from the new print to Holiday’s charity, Full of Grace Foundation, which will designate the funds toward research for cystic fibrosis.
“Rachelle and I have always had an emphasis on giving back and wanted to grow the charitable aspect of our company with an influencer. As avid soccer fans, we knew Holiday was the perfect fit,” said co-founder Paul Baron. “When we reached out to Holiday, she was on vacation using disposable swim diapers and hating them. She loved the idea of giving back using our reusable swim diapers.”
Called “Cherry Bomb,” the new print features fireworks and cherries and is named after Holiday’s niece. Cherrybomb was diagnosed with cystic fibrosis over 17 years ago when she was four months old. Despite her ongoing fight with this rare genetic disease, Cherrybomb continues to motivate others by living life to the fullest.
“The mission of the Full of Grace Foundation is rooted in John 1:16 of scripture,” said Holiday. “Because of God’s abundant grace for us, we feel called to share that grace with others in the community by providing needed resources and support. My niece has gone through so many struggles living with cystic fibrosis and has weathered the storm with such positivity.”
She adds, “This inspired us to create the ‘Cherry Bomb’ print design with Beau & Belle Littles, raising awareness and support for Cystic Fibrosis research.”
PRESS RELEASE For Immediate Release
Beau & Belle Littles started in 2015 by parents Paul and Rachelle Baron after the birth of their first child. The overnight startup success received coaching from Shark Tank judge, Barbara Corcoran, after winning the 2016 OnDeck Seal of Approval competition and has been nationally recognized on the Rachael Ray show and in Forbes Magazine.
Already a charity-minded organization, five percent of all the annual profits sold by Beau & Belle Littles is donated to Compassion International each year, the Baron’s are exploring the possibility of a long-term partnership with Holiday’s Full of Grace Foundation.
The Cherry Bomb swim diapers are a Beau & Belle Littles website exclusive and can be pre-ordered now. Each swim diaper retails for $22.99. Beau & Belle Littles hopes to donate at least $40,000 to the foundation from the swim diaper sales. Learn more by visiting https://beauandbellelittles.com/cherry-bomb.