ST. LOUIS, Sept. 5, 2012 – Simplisse – the brand known primarily for introducing breast pumps with soft, pliable breast cups that puff in and out to make pumping a more gentle experience– is merging with baby products leader Dr. Brown’s.
Handi-Craft Co., maker of the Dr. Brown’s Natural Flow® baby bottle, Designed to Nourish™ feeding products, training cups, pacifiers, teethers and bottle accessories, today announced the joining of Simplisse with Dr. Brown’s. The merger will result in the rebranding of all Simplisse products, which include: Simplisse® Double Electric Breast Pump, Manual Breast Pump, breastfeeding accessories and the Gia® Angled Breastfeeding Pillow and pillow covers.
“Dr. Brown’s and Simplisse are both known for technological innovations that make feeding baby more convenient and improve the lives of mom and baby,” explains Handi-Craft President Carolyn Hentschell. “Dr. Brown’s revolutionized the baby bottle category with the Patented Internal Vent System that reduces colic, spit-up, burping and gas while also helping to preserve vitamins. Similarly, many moms know Simplisse as the ‘comfortable pump’ because of its gentle breast cups that lightly flex in and out to mimic baby’s suckling, typically resulting in a more comfortable pumping experience for mom. Combining these two great lines into one brand gives parents many trustworthy, reliable options in baby’s first years.”
Money-back guarantee
Dr. Brown’s will continue to offer Simplisse’s one-of-a-kind, limited money-back guarantee on the Double Electric Breast Pump and to provide customer support and a network of lactation specialists to ensure mothers’ satisfaction with their pumping experiences. Details on the guarantee can be found at simplisse.com/guarantee.
All Dr. Brown’s pumps and breastfeeding products, in redesigned packaging, will appear on store shelves over the next several months.
Parents can continue to access information on breast pumps, the Gia nursing pillow and breastfeeding accessories, along with breastfeeding assistance, at simplisse.com. More information on the Dr. Brown’s Natural Flow® baby bottle, Designed to Nourish™ feeding products, training cups, pacifiers, teethers and bottle accessories, can be found at bestbottle.com.
About Dr. Brown’s
Dr. Brown’s is dedicated to providing well-designed, healthful feeding products for baby, as well as innovative products that help moms achieve their breastfeeding goals comfortably and effectively. The Dr. Brown’s lines of bottles, training cups, pacifiers, solid feeding, teethers and accessories are regarded for their technology and function. Designed by a team of lactation consultants and moms, Dr. Brown’s breastfeeding products include breast pumps, breastfeeding accessories, skincare products, and the Gia Angled Breastfeeding Pillow. Dr. Brown’s products are available at major baby specialty, pharmacy, and online retailers worldwide.
For more information, please visit handi-craft.com. To join us on Facebook for conversation, testimonials, and giveaways, visit facebook.com/DrBrownsBaby.
