Have you ever wondered how a toy company gets it start? If you have, then check out this great video interview with the founders of Wee Believers. In it you’ll learn about how Steve and Joni Abdalla started the Wee Believers line out of their home with a single product. During the interview, they expand on recognizing their market niche, how they nurtured their idea and built on their own background and expertise, as well as how they expanded the Wee Believers product line once they were established.
